
AI是冲击还是机遇?
当前数字媒体已经全部AI化,区别仅是AI化程度差异,对传统游戏行业造成较大冲击,也给小团体带来了无限可能
2D,3D,动画,特效,视频,音效,音乐,编码等等,基本都已经有了平替或自动化解决方案,传统行业巨鳄纷纷裁员应对到来的生产力革新,传统需要100人的行业现在也许20人即可。不仅是生产力提高,质量在AI和市场的迫使下快速提升.
AI对搜索引擎造成了较大影响,这直接影响到了游戏行业的广告投放,导致获客成本暴涨.
游戏行业的初始黄金时代已经落幕,下一个黄金时代还有多远?
AI Disruption or Opportunity?
The entire digital media landscape has now been fully AI-ized, with only varying degrees of adoption—a shift that has significantly disrupted the traditional gaming industry while simultaneously unlocking infinite possibilities for small teams.
From 2D/3D assets, animation, VFX, and video production to sound effects, music composition, and even coding, nearly every domain now has accessible or automated AI-powered alternatives. Traditional industry giants are responding to this productivity revolution with massive layoffs—workforces that once required 100 people may now need just 20. Beyond efficiency gains, quality is rapidly improving under the dual pressures of AI capabilities and market demands.
Meanwhile, AI's disruption of search engines has severely impacted game advertising, sending customer acquisition costs skyrocketing.
The gaming industry's initial golden age has ended. How far off is the next?



